This Cookie Policy explains how Scanworks Labs AG (trading as “Range”) uses cookies and similar technologies on our marketing website at range.org. It should be read together with our Privacy Policy at /privacy. Our product application (app.range.org) and other Range properties may set additional cookies, such as session, security and bot-protection cookies, which are described where those services are provided.
1. What cookies are
Cookies are small text files a website stores on your device. Similar technologies — pixels, beacons, local storage and session storage — also store or read information on your device. We use “cookies” to refer to all of these. They can be first-party (set by range.org) or third-party (set by another provider whose service we load), and either session cookies (deleted when you close your browser) or persistent cookies (kept until they expire or you delete them).
2. The categories we use
We group cookies into four categories. You can accept all, or choose by category (leaving any non-essential category off) using the cookie banner shown on your first visit and the “Cookie preferences” link in our footer.
| Category | What it does | Can you turn it off? |
|---|---|---|
| Strictly necessary | Security, abuse and bot prevention, and remembering your cookie choice. | No — the site can’t work without these. |
| Analytics & product | Measuring how the site is used and where to improve it (Google Analytics, Microsoft Clarity). | Yes. |
| Advertising & measurement | Measuring our paid campaigns and showing Range ads on LinkedIn and X (Twitter). | Yes. |
| Functional | Optional embedded features, such as the Calendly demo scheduler. | Yes. |
We do not sell personal information. We do share online identifiers (cookie IDs, device identifiers and IP-derived signals) with LinkedIn and X through the advertising cookies below, so we can measure our paid campaigns and retarget visitors with Range ads. Under the California Privacy Rights Act (CPRA) and similar US state laws, this is treated as “sharing” for cross-context behavioral advertising. You can opt out at any time using the controls in Section 5.
3. Cookies we set
Exact cookie names and lifetimes can change as providers update their products. The most material are listed below.
3.1 Strictly necessary
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| range-cookie-consent | range.org (first-party) | Stores your cookie-category choices so we don’t re-prompt you. | ~6 months |
| Vercel security / bot-protection cookies | Vercel (our host) | Protect the site from automated abuse and route traffic. Set as part of our hosting and bot protection. | Session to short-lived |
3.2 Analytics & product
Google Analytics (Google Ireland Limited) provides aggregate website-usage analytics. We run it under Google Consent Mode: until you accept analytics cookies, it sends only cookieless, aggregated measurement.
| Cookie | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes unique users. | 2 years |
| _ga_<id> | Persists GA4 session state. | 2 years |
| _gid | Distinguishes unique users (where loaded). | 24 hours |
| _gat | Throttles request rate. | 1 minute |
Microsoft Clarity (Microsoft Corporation) provides session replay and heatmaps to find usability issues. We enable input masking, and Clarity does not capture form-field values by default. It loads only after you accept analytics cookies.
| Cookie | Purpose | Duration |
|---|---|---|
| _clck | Persists the Clarity user identifier across sessions. | 1 year |
| _clsk | Combines page views into a single session recording. | 1 day |
| CLID, MUID, ANONCHK, MR, SM | Microsoft identifiers used for measurement and synchronization. | 10 minutes to 1 year |
Vercel Web Analytics and Vercel Speed Insights (Vercel Inc.) give us privacy-friendly, aggregate page-view metrics and page-performance (Web Vitals) measurement. Both are cookieless and do not track you across sites, so they do not set cookies and run without requiring consent.
3.3 Advertising & measurement
These load only after you accept advertising cookies. We are not currently running Google Ads on range.org; if we resume paid search or display advertising, the related Google cookies (for example _gcl_au) will be added here and remain subject to your advertising choice.
LinkedIn Insight Tag (LinkedIn Ireland Unlimited Company) measures our LinkedIn campaign performance and supports B2B audiences. You can manage LinkedIn ad settings at linkedin.com/psettings/advertising.
| Cookie | Purpose | Duration |
|---|---|---|
| bcookie / bscookie | Browser identifiers used for measurement and security. | 1 year |
| li_sugr | Probabilistic identifier for cross-device attribution. | 90 days |
| lidc | Routes requests to the right LinkedIn data center. | 1 day |
| UserMatchHistory, AnalyticsSyncHistory | Synchronize LinkedIn advertising identifiers. | 30 days |
X (Twitter) Pixel (Twitter International Unlimited Company) measures our X campaign performance and supports audiences. You can manage X personalization at x.com/settings/account/personalization.
| Cookie | Purpose | Duration |
|---|---|---|
| muc_ads | Browser identifier used for ads measurement. | 2 years |
| personalization_id | Used by X to personalize advertising. | 2 years |
| guest_id, guest_id_ads, guest_id_marketing | Identify the browser for measurement and marketing. | 2 years |
3.4 Functional
When you book a demo, we load Calendly’s embedded scheduler. Calendly may set its own cookies to operate the scheduling widget. Calendly’s handling of your data is governed by its privacy policy at calendly.com/legal.
4. Other technologies
- HubSpot lead capture. When you submit a form, we send the details to HubSpot (in its EU data region) from our server. This does not set a HubSpot cookie on range.org — we do not load HubSpot’s website-tracking script.
- Email pixels. Marketing or transactional emails may include a small image to measure opens and clicks.
- Local and session storage. Used by our site framework to remember preferences and reduce repeat network calls.
- Server-side analytics. We infer aggregate usage from request logs without setting a cookie, on the basis of legitimate interests.
5. How to manage your preferences
- Cookie banner. On your first visit you can accept all, or customize by category (non-essential categories are off until you turn them on). Your choice is stored in the range-cookie-consent cookie.
- Cookie preferences. Change your choices at any time using the “Cookie preferences” link in the footer of every page. To opt out of advertising “sharing” under US state privacy laws, switch off the Advertising category there.
- Global Privacy Control (GPC). Where your browser sends a GPC signal, we treat it as a valid opt-out of advertising cookies and “sharing” for that browser, and advertising is left off by default.
- Browser controls. Most browsers let you block or delete cookies. Blocking all cookies may affect site functionality.
6. Changes to this policy
We may update this Cookie Policy when we add or remove a provider, change the categories we use, or change how you opt out. Material changes will be posted here with a revised “Last updated” date.
7. Contact
Questions about this Cookie Policy? Email privacy@range.org. Scanworks Labs AG, Grafenaustrasse 5, 6300 Zug, Switzerland.